Daryl Lippman - William Raveis Real Estate and Home Services - Wellesley MA


If you're getting ready to put your home on the market, the thought of organizing, cleaning, and arranging it may seem like an overwhelming project!

Knowing where to begin and how much money to spend on home staging and decorating are among the many questions that may be flooding your mind, right now.

The key to success is to make as much of an impact as possible, without spending more money than necessary.

One way to avoid "spinning your wheels" when it comes to maximizing the appearance of your home is to work with an experienced real estate agent. A good agent will quickly notice aspects of your home that need attention and advise you on the most cost-effective ways to improve its marketability. If they've shown dozens (or more) houses in their career, they'll be very familiar with all the things that attract buyers, as well as what repels them.

Although everyone has different tastes and expectations, many house hunters are attracted to gleaming hardwood floors, energy efficient windows, and stainless steel appliances. While it may not be cost effective to have new floors, appliances, and windows installed to sell your house faster, you can make the best possible impression by making sure the windows are crystal clear, hardwood floors are polished, and appliances are clean and shiny.

Since many house hunters pay close attention to the kitchen, it's especially important to win their approval on appearance and cleanliness. Because food is prepared and often consumed in the kitchen, it's going to be one of the more challenging rooms to keep clean -- especially if you have children. However, if a prospective buyer is wavering between two houses for sale, you can be reasonably sure that the one with the clean kitchen and bathrooms will be their preferred choice.

There are a lot of other ways you can make your kitchen appealing to buyers, too. By minimizing clutter on counter tops and displaying fresh flowers and a colorful bowl of fruit, you can make your kitchen look much more inviting. Prospective buyers will also respond favorably to appealing fragrances, such as freshly baked bread, cookies, cinnamon buns, or coffee. Clean windows, attractive curtains, and plenty of natural light will also add to the ambiance of your kitchen.

The ideal reaction from potential buyers touring your home would be something to the effect of "I can imagine us preparing dinner, entertaining guests, and sitting around the breakfast table in this house!" Setting the table so that it looks like the family is just about to sit down for a meal together is one way to help convey that image. The encouraging news is that when someone expresses sincere appreciation for the comforts and features of your home, there's a good chance they'll find a place for it on their short list of possibilities!


Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.

As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.

In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.

1. Not taking enough photos

In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.

2. Going overboard with the uploads

It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.

Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.

3. Avoid close-ups

Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.

4. Look out for mirrors and reflections and other distractions

If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.

And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.

5. Don’t settle with your first shots

The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.


If you plan to add your residence to the housing market soon, now may be a good time to list any unwanted items online. In fact, there are many reasons to sell furniture, decorations or other unwanted items online prior to listing your residence, and these reasons include:

1. You can eliminate clutter from your home.

Excess items may take up lots of space in your residence. As a result, these items may make your home appear small and cluttered.

By listing excess items online, you can give these items a new home. Then, you should have no trouble showing off the true size and beauty of your residence to prospective buyers once you list your house.

2. You can improve your home's overall appearance.

In addition to taking up space in your home, unwanted items may collect dust over time. These items therefore may make your residence look messy and dirty.

On the other hand, selling your unwanted items online gives you an opportunity to transform your home from drab to fab. You can clean items to improve their appearance and showcase them to dozens of prospective buyers online. At the same time, you can clean your residence from top to bottom and ensure your residence is show-ready as soon as you list it.

3. You can earn extra cash.

Selling a home may prove to be costly, particularly for those who need to invest in property repairs or upgrades. Thankfully, listing excess items online allows you to earn extra cash that you can allocate toward the home selling process.

Clearly, there are many reasons to sell items online before you list your house. If you start listing items online today, you may be able to move one step closer to kicking off the property selling journey.

As you get ready to sell your house, you may want to consult with a real estate agent too. If you have a real estate agent at your side, you can receive extensive support from the moment you list your home to the moment you finalize your house sale.

A real estate agent is a home selling expert who will craft a personalized property selling strategy for you. Then, you and your real estate agent can work together to put your plan into action.

Typically, a real estate agent will showcase your residence to potential buyers and keep you up to date with any buyer feedback. If you receive an offer to purchase your home, a real estate agent can provide a recommendation about whether to accept, reject or counter this proposal. And if you approve an offer to purchase, a real estate agent will help you navigate the final stages of the home selling cycle.

When it comes to selling a home and achieving the best possible results, it is crucial to employ a real estate agent. Because if you have a top-notch real estate agent at your disposal, you can boost the likelihood of enjoying a seamless property selling experience.


If you encounter home selling challenges, there is no need to worry. In fact, if you know how to approach potential house selling hurdles, you may be better equipped than others to enjoy a seamless property selling experience.

Now, let's take a look at three tips to help you hone your approach to home selling challenges.

1. Remain Calm

A home selling challenge may seem like the end of the world. But it is important to remember that home sellers like yourself likely have faced similar problems in the past. And as such, there is probably a viable solution to address any home selling challenge, at any time.

When a home selling challenge presents itself, it often helps to take a deep breath. Then, you should try to remain calm, cool and collected and approach the challenge from an objective point of view. By doing so, you may be able to find a way to resolve this challenge in no time at all.

2. Be Persistent

Let's face it – no one said selling a house would be easy. But for those who are persistent, even the toughest home selling challenges can be overcome.

If you approach a home selling challenge with persistence, you'll be ready to explore every potential solution to address this issue. As a result, you may be able to quickly identify the right solutions to various home selling challenges and move one step closer to achieving your property selling goals.

3. Consult with a Real Estate Agent

For those who face a home selling challenge, it generally is a good idea to seek out expert guidance. Fortunately, real estate agents are available in cities and towns nationwide, and these housing market professionals are happy to help you address any home selling challenges head-on.

Typically, a real estate agent offers plenty of support throughout the property selling journey. He or she first will learn about your home selling goals and provide a personalized home selling strategy. Next, a real estate agent will promote your residence to the right groups of prospective buyers. And if you receive an offer to purchase your home, a real estate agent will help you analyze this proposal and decide whether to accept, reject or counter it.

A real estate agent is prepared to respond to any concerns or questions that you may have during the home selling process too. If you are unsure about how to price your home, for example, a real estate agent can offer housing market data to help you establish a competitive initial asking price. Or, if you face a time crunch to sell your residence, a real estate agent will do everything possible to help you sell your house as quickly as possible.

There is no reason to let home selling challenges get the best of you after you list your residence. Thanks to the aforementioned tips, however, you can boost your home selling confidence and determine the best course of action to resolve any house selling challenges.


For those who want to sell a house, it helps to plan ahead as much as possible. By doing so, you can identify potential home selling hurdles and address such problems.

To better understand how to prepare for the house selling journey, let's take a look at three questions that every home seller needs to consider before listing a residence.

1. What is my home worth?

What you originally paid for your house likely is very different from your home's current value. Fortunately, a home appraisal makes it simple to receive an accurate property valuation based on the current condition of your residence and various real estate market factors.

A home appraisal report generally can be prepared in just days. To obtain this report, a home seller will need to hire a property appraiser to analyze his or her residence. Also, a property appraiser will evaluate the current state of the real estate market, the prices of comparable residences that recently sold and other relevant housing market data.

Once you receive a home appraisal report, you can establish a competitive initial asking price for your residence. And with this price in place, you may be able to speed up the home selling journey.

2. Is my home an attractive option?

Think about what sets your house apart from others – you'll be happy you did. Because if you can differentiate your residence from the competition, you may be able to stir up lots of interest in your house as soon as it becomes available.

Oftentimes, it is beneficial to conduct a house inspection prior to listing a home. An inspection enables you to identify any underlying problems with your home. You then can prioritize and complete home repairs based on the inspection results.

You may want to allocate time and resources to bolster your house's curb appeal too. Remember, your home only gets one chance to make a great first impression on prospective buyers. If you enhance your residence's curb appeal, you can boost the likelihood that potential buyers will immediately fall in love with your home.

3. How can I maximize the value of my house?

There is no one-size-fits-all solution to promote a house to buyers. Lucky for you, real estate agents are available who can help you craft a custom home selling strategy.

A real estate agent is a home selling professional who understands what it takes to promote a house to the right groups of buyers. He or she will work with you throughout the home selling journey and do everything possible to ensure you can optimize the value of your house.

Best of all, a real estate agent is an expert home selling resource. And if you ever have concerns or questions as you sell your house, a real estate agent can respond to them at any time.

Want to streamline the home selling process? Hire a real estate agent today, and you can move one step closer to listing and selling your house.




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